{"id":9454,"global_id":"www.ccifr.ru\/fr?id=9454","global_id_lineage":["www.ccifr.ru\/fr?id=9454"],"author":"0","status":"publish","date":"2016-04-04 12:20:51","date_utc":"2016-04-04 12:20:51","modified":"2016-04-04 12:20:51","modified_utc":"2016-04-04 12:20:51","url":"https:\/\/www.ccifr.ru\/fr\/event\/evenement-d-entreprises-appels-d-offres-et-retour-sur-investissement_04_04_16","rest_url":"https:\/\/www.ccifr.ru\/fr\/wp-json\/tribe\/events\/v1\/events\/9454","title":"\u00ab \u00c9v\u00e9nement d\u2019entreprises : appels d\u2019offres et retour sur investissement \u00bb","description":"<p>La Chambre de commerce et d&rsquo;industrie franco-russe vous invite le 20 avril 2016 &agrave; un petit&nbsp;d&eacute;jeuner d&rsquo;affaires &laquo; &Eacute;v&eacute;nement d&rsquo;entreprises : appels d&rsquo;offres et rentabilit&eacute; des investissements &raquo;.<\/p>\n<p>Le MICE (de l&rsquo;anglais &laquo; Meetings, Incentives, Conferences, Exhibitions &raquo;) est un type de tourisme d&rsquo;affaires li&eacute; &agrave; l&rsquo;organisation d&rsquo;&eacute;v&eacute;nements d&rsquo;entreprises.<\/p>\n<p>Dans le contexte &eacute;conomique actuel, la r&eacute;duction du budget allou&eacute; par les entreprises &agrave; l&rsquo;organisation des &eacute;v&eacute;nements corporatifs change la donne sur le march&eacute; du MICE.<br \/>\nAfin de d&eacute;finir les principaux axes de d&eacute;veloppement, les participants au petit d&eacute;jeuner analyseront les derni&egrave;res tendances du tourisme d&rsquo;affaires, qui joue un r&ocirc;le de catalyseur puissant dans la communication interne et externe des entreprises.<br \/>\nLors de cet &eacute;v&eacute;nement, des sp&eacute;cialistes des entreprises Maximice et Imperial Tobacco Sales &amp; Marketing &eacute;voqueront l&rsquo;actualit&eacute; du secteur de l&rsquo;&eacute;v&eacute;nementiel. Ils expliqueront &eacute;galement comment &eacute;laborer un appel d&rsquo;offres pour r&eacute;duire les co&ucirc;ts sans sacrifier la qualit&eacute; et pr&eacute;senteront un syst&egrave;me visant &agrave; &eacute;valuer la rentabilit&eacute; de l&rsquo;investissement.<\/p>\n<p><strong>&Agrave; l&rsquo;ordre du jour :&nbsp;<\/strong><\/p>\n<p><strong>Appel d&rsquo;offres aupr&egrave;s d&rsquo;une agence&nbsp;<\/strong><strong>d&rsquo;&eacute;v&eacute;nementiel. Mode d&rsquo;emploi :<\/strong><\/p>\n<ul>\n    <li>Activit&eacute;s du client<\/li>\n    <li>Bien acheter ses &eacute;v&eacute;nements<\/li>\n    <li>S&eacute;lection de l&rsquo;agence<\/li>\n<\/ul>\n<p><strong>&Eacute;valuer l&rsquo;efficacit&eacute; d&rsquo;un &eacute;v&eacute;nement : m&eacute;thodologie ROI (Return on Investment):<\/strong><\/p>\n<ul>\n    <li>Fixer les objectifs de l&rsquo;&eacute;v&eacute;nement<\/li>\n    <li>Pyramide ROI<\/li>\n    <li>&Eacute;laborer le programme de l&rsquo;&eacute;v&eacute;nement sur la base des objectifs<\/li>\n    <li>Appr&eacute;ciation des participants<br \/>\n    &nbsp; &nbsp; &nbsp; &nbsp;\n    <table width=\"697\" border=\"0\" cellpadding=\"1\" cellspacing=\"1\">\n        <tbody>\n            <tr>\n                <td width=\"161\"><img decoding=\"async\" src=\"\/public\/images\/event\/Mladentseva_150.png\" align=\"middle\" alt=\"\" \/><\/td>\n                <td width=\"181\"><strong>Natalia Mladentseva<\/strong><br \/>\n                Responsable des achats, &nbsp;Imperial Tobacco Sales &amp; Marketing Russie<\/td>\n                <td width=\"161\"><img decoding=\"async\" src=\"\/public\/images\/event\/Tchernychov_150.png\" align=\"middle\" alt=\"\" \/><\/td>\n                <td width=\"181\"><strong>Artem Tchernychov<\/strong><br \/>\n                Directeur du d&eacute;veloppement et des services clients, MaxiMICE<\/td>\n            <\/tr>\n        <\/tbody>\n    <\/table>\n    <\/li>\n<\/ul>","excerpt":"<p>La Chambre de commerce et d\u2019industrie franco-russe vous invite le 20 avril 2016 \u00e0 un d\u00e9jeuner d\u2019affaire \u00ab \u00c9v\u00e9nement d\u2019entreprises : appels d\u2019offres et rentabilit\u00e9 des investissements \u00bb.<\/p>","slug":"evenement-d-entreprises-appels-d-offres-et-retour-sur-investissement_04_04_16","image":false,"all_day":false,"start_date":"2016-04-20 14:30:00","start_date_details":{"year":"2016","month":"04","day":"20","hour":"14","minutes":"30","seconds":"00"},"end_date":"2016-04-20 16:30:00","end_date_details":{"year":"2016","month":"04","day":"20","hour":"16","minutes":"30","seconds":"00"},"utc_start_date":null,"utc_start_date_details":{"year":"1970","month":"01","day":"01","hour":"00","minutes":"00","seconds":"00"},"utc_end_date":null,"utc_end_date_details":{"year":"1970","month":"01","day":"01","hour":"00","minutes":"00","seconds":"00"},"timezone":"","timezone_abbr":"","cost":"","cost_details":{"currency_symbol":"","currency_position":"","values":[]},"website":"https:\/\/www.ccifr.ru\/fr\/event\/evenement-d-entreprises-appels-d-offres-et-retour-sur-investissement_04_04_16","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"\u00c9v\u00e9nements de la CCI France Russie","slug":"evenements-cci-france-russie","term_group":0,"term_taxonomy_id":88,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":1413,"filter":"raw","term_order":"0","id":88,"urls":{"self":"https:\/\/www.ccifr.ru\/fr\/wp-json\/tribe\/events\/v1\/categories\/88","collection":"https:\/\/www.ccifr.ru\/fr\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[{"name":"Autre","slug":"autre","term_group":0,"term_taxonomy_id":229,"taxonomy":"post_tag","description":"","parent":0,"count":814,"filter":"raw","term_order":"0","id":229,"urls":{"self":"https:\/\/www.ccifr.ru\/fr\/wp-json\/tribe\/events\/v1\/tags\/229","collection":"https:\/\/www.ccifr.ru\/fr\/wp-json\/tribe\/events\/v1\/tags"}}],"venue":[],"organizer":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"\u00ab \u00c9v\u00e9nement d\u2019entreprises : appels d\u2019offres et retour sur investissement \u00bb","description":"&lt;p&gt;La Chambre de commerce et d\u2019industrie franco-russe vous invite le 20 avril 2016 \u00e0 un d\u00e9jeuner d\u2019affaire \u00ab \u00c9v\u00e9nement d\u2019entreprises : appels d\u2019offres et rentabilit\u00e9 des investissements \u00bb.&lt;\/p&gt;\\n","url":"https:\/\/www.ccifr.ru\/fr\/event\/evenement-d-entreprises-appels-d-offres-et-retour-sur-investissement_04_04_16\/","startDate":"2016-04-20T14:30:00+03:00","endDate":"2016-04-20T16:30:00+03:00"}}