On October 17-19, Moscow will host the XXIII TOP Marketing Business Forum for marketers of medium and large companies in the b2b and b2c sectors.

It is important for all marketers to make a profit, which is why the main task is market segmentation. But it is not so easy to do this in the current economic conditions, which is associated with rapid changes. At the Forum, you will learn how to maximize profits and minimize mistakes.

For whom: 

• large, medium and small businesses
• existing brands and new directions
• B2B and B2C
• manufacturers and retailers, service providers and service companies

Program:
Working out segments and working with competitors (Generation Theory tools and other psychographic approaches).
Generation Theory offers marketers out-of-the-box tools based on a deep understanding of the values ​​of their audience. Many people know its basics, but how to apply them to solve specific marketing problems? What new discoveries have taken place? What are they, matured gamers and zetas now and what will they be like in 5-10 years?

Analysis of marketing tasks.
The tools of the modern marketer are constantly being updated, which inevitably leads to the automation of processes.
How to quickly and cost-effectively conduct effective marketing research? How to quickly test hypotheses? How to launch a new product and segment it correctly?

On the forum you will find:

• speeches of marketing directors of brand companies with more than 15 years of experience, as well as marketers and brand managers of the b2c and b2b market
• interesting trends and cases and round tables
• corporate session TOP Marketing Networking
• expert advice on your personal tasks

By participating in the Forum, you will be able to: 

• supplement existing knowledge of finding niches with modern techniques and tools
• find new niches at the junction of three criteria: attainability, profitability, need
• automate the marketing process
• build your activities according to the principles of efficiency and low cost. build your activities according to the principles of efficiency and low cost.